Atomic Rose | Eau de Parfum

A full Rose, scattered and bare, scarcely dressed with Jasmine and Vanilla Bean. So desirable and free of taboo, it makes you blush before you lose your head. A floral seduction that rises to a crescendo—timid and soft at first, then finally carrying everything in its sillage as if cast by a spell. Seduction intensifies, and raw attraction becomes inevitable. ATOMIC ROSE bursts forth like a confession, with a racing heart, exposed and vulnerable. Love reveals itself, explosive and untamed, where every moment burns with sincerity.

• Top Notes: Pink Pepper, Bergamot
• Middle Notes: Bulgarian Rose, Turkish Rose, Egyptian Jasmine
• Base Notes: Madagascar Vanilla, Amber
• Created: 2019
• Perfumer: Initio Parfums Prives
• Olfactive Family: Oriental Floral
• Style: Unisex

Initio Parfums Privés, founded in 2015 by the Sprecher Berrier Group under the guidance of Julien Sprecher and Axel Berrier, has rapidly carved a distinctive niche within the luxury fragrance industry. Rooted in French perfumery traditions and enhanced by its founders' extensive experience in the Middle Eastern and Near Eastern markets, Initio uniquely emphasizes the emotional and transformative power of scents, aiming to influence mood, behavior, and self-perception through sophisticated olfactory experiences.

The brand is renowned for its diverse collections of niche, unisex fragrances, each carefully crafted to evoke specific emotional responses. Notable collections include Black Gold, Magnetic Blend, The Absolutes, The Carnal Blends, and The Hedonist. Signature scents like Oud for Greatness, featuring oud, lavender, and patchouli, and Side Effect, an enticing blend of saffron, rum, and vanilla, illustrate Initio's commitment to bold, luxurious, and emotionally compelling fragrances.

Positioned firmly within the high-end market, Initio Parfums Privés distributes its fragrances through luxury retail partners and its official platforms. The brand’s status was further solidified in 2023 when acquired by Advent International, significantly boosting its global presence. Despite mixed customer reviews, particularly regarding longevity and projection, Initio maintains a devoted following among fragrance enthusiasts who appreciate its distinct approach to perfumery, blending mystical allure with modern sophistication.

The specific perfumer for Atomic Rose by Initio Parfums Privés is not publicly disclosed, as the brand often keeps the identities of its perfumers confidential. However, Initio works with a roster of leading perfumers for its fragrances, such as Constantin Guéros, Alexandra Kosinski, Alberto Morillas and Maurice Roucel.

Oriental Floral - Sweet, warm, powdery base typical of this group harmonizes with such flowers like gardenia, tuberose, tiare or with a spicy note of carnation..

Our individual hand costumed made fragrance samples are bottled in a lucite 2ml spray atomizer and packaged in a black organza bag.