FRESH COLLECTION
Clean, vibrant scents often found in male-identified fragrance uphold the enticements of herbal of citric lightness, but women’s fresh scents are on the rise. By adding tart or aromatic notes, perfumers achieve surprising scope with such creations, unlocking the fallacy that a fresh scent is a “sporty” scent. White blossoms and woods have placed many niche fresh fragrances on the top shelves of fragrance elitists world wide, who prize a thoughtfully-concocted fresh perfume as much as creations belonging to other olfactory genres.