Ulrich Lang was already a veteran in New York’s publishing arena and had worked with beauty giant L’Oreal when he answered the call of his origins. His grandmother owned a small perfumery in Germany, and compelled by his family history and love of scent, Lang joined forces with longtime friend Britt Biegelsen to launch his eponymous Greenwich Village-based fragrance company in 2003. In an industry of revolving doors. Lang’s scent line has withstood the test of time and continues to delight. A fusion of his passions for perfume and contemporary photography, each bottle is the embodiment of breathtaking packaging design and the unique spirit behind his captivating masterworks.