Oud For Greatness | Eau de Parfum

• Top Notes: Saffron, Nutmeg, Lavender
• Middle Notes: Agarwood
• Base Notes: Patchouli, Musk
• Created: 2018
• Perfumer: Pierre Guéros
• Olfactive Family: Woody Amber
• Style: Unisex

Initio Parfums Privés, founded in 2015 by the Sprecher Berrier Group under the guidance of Julien Sprecher and Axel Berrier, has rapidly carved a distinctive niche within the luxury fragrance industry. Rooted in French perfumery traditions and enhanced by its founders' extensive experience in the Middle Eastern and Near Eastern markets, Initio uniquely emphasizes the emotional and transformative power of scents, aiming to influence mood, behavior, and self-perception through sophisticated olfactory experiences.

The brand is renowned for its diverse collections of niche, unisex fragrances, each carefully crafted to evoke specific emotional responses. Notable collections include Black Gold, Magnetic Blend, The Absolutes, The Carnal Blends, and The Hedonist. Signature scents like Oud for Greatness, featuring oud, lavender, and patchouli, and Side Effect, an enticing blend of saffron, rum, and vanilla, illustrate Initio's commitment to bold, luxurious, and emotionally compelling fragrances.

Positioned firmly within the high-end market, Initio Parfums Privés distributes its fragrances through luxury retail partners and its official platforms. The brand’s status was further solidified in 2023 when acquired by Advent International, significantly boosting its global presence. Despite mixed customer reviews, particularly regarding longevity and projection, Initio maintains a devoted following among fragrance enthusiasts who appreciate its distinct approach to perfumery, blending mystical allure with modern sophistication.

Pierre Constantin Guéros - Guéros is one of the leading perfumers who has collaborated with Initio, along with other perfumers like Alexandra Kosinski and Alberto Morillas.

Pierre Guéros grew up in Paris. His father, a fashion designer, owned a studio there imbued with the scents of leather, fur and polished wood. It was during an open house day at the ISIPCA perfume school that Pierre discovered the profession of perfumer, which deeply resonated with his creative yet scientific mind. He embraced his vocation as a perfumer, seeing it as a valuable opportunity, all the while feeding his natural curiosity with reading, trips and encounters. His taste for knowledge and passion for discussing anything remotely related to perfume served him well on many occasions. After 15 years abroad in Germany and the USA, he joined the Symrise family in 2015, initially in Dubai and then in Paris, bringing a little bit of his different expatriations with him.

Woody Amber - It is a spicy, woody fragrance that blends the rich, smoky, and dark notes of oud and patchouli with warm amber accords.

Our individual hand costumed made fragrance samples are bottled in a lucite 2ml spray atomizer and packaged in a black organza bag.